The trademark that unlocks Amazon Brand Registry.
Brand Registry doesn’t require a registered trademark — a pending application from an eligible IP office is enough. File this week, get your application number, and apply for Brand Registry while the registration process runs in the background.
What Brand Registry unlocks
- A+ Content (enhanced product pages)
- Brand Analytics & search-term data
- Sponsored Brands ad formats
- Amazon Vine & Brand Story
- Counterfeit reporting & listing protection
- Protection from listing hijackers
Without it, your listings can be hijacked, your content is limited, and your brand data stays hidden. With Amazon pushing brand-gated features harder every year, Brand Registry has become table stakes for serious FBA brands.
Which filing do you need?
| You sell on | File | All-in price |
|---|---|---|
| Amazon.in / Flipkart | India trademark | $149 |
| Amazon.com (US) | US trademark (US attorney included) | $499 |
| Both | India + US | $648 — ask us about the export-seller bundle |
Prices include government filing fees and professional fees, one class, word or logo mark.
Frequently asked questions
Does Amazon Brand Registry require a registered trademark?
No — Amazon Brand Registry accepts trademark applications that are pending or registered with eligible IP offices, including the USPTO and India's trademark registry. That means you don't wait 8–18 months for registration: once your application is filed and you have an application number, you can apply for Brand Registry. Always confirm current requirements on Amazon's Brand Registry eligibility page.
Which trademark should a seller on Amazon.in file?
An Indian trademark application (US$149 all-in with us) qualifies for Brand Registry on Amazon.in. If you also sell — or plan to sell — on Amazon.com, you'll need a US application (US$499 all-in), since Brand Registry eligibility is per-marketplace IP office.
Selling on Amazon.com from India — do I need a US trademark?
For Brand Registry on Amazon.com you need a mark filed with an eligible office for that marketplace — in practice, a USPTO application. Note: US rules require India-based applicants to have a US-licensed attorney handle the filing. That's included in our $499 — you legally can't DIY this from India.
How fast can I get Brand Registry after filing?
We file within 5 business days of complete information. Once you have the application number, Brand Registry approval typically follows within days to a couple of weeks, subject to Amazon's verification. The trademark itself continues through examination to full registration afterwards.
What about Walmart or TikTok Shop?
Some programs — like Walmart Brand Portal — generally require a fully registered mark, not just a pending application. Filing now starts that clock: US registration typically takes 8–12+ months, so the earlier you file, the earlier every brand program opens up.
Your competitors are filing. Are you?
Free conflict check before you pay. Filed within 5 business days. Brand Registry application-ready the moment you have your application number.
Start your filing